Numbers don't whisper either. Here's what happens when strategy, media and content move together under one accountable team.
Prego came to Ruckus with a familiar problem: multiple agency relationships, no single view of what was working, and declining foot traffic despite significant media investment. We rebuilt their commercial marketing model from the ground up - strategy, media and content under one accountable roof, with a clear attribution framework from day one.
We started with a full commercial diagnosis - mapping the customer journey from awareness through to in-store purchase and repeat visit. From there we built a unified channel architecture across paid search, social, digital OOH and owned content, with a single measurement framework tracking every touchpoint to foot traffic and basket value.
The brand and content layer was rebuilt from the ground up - redefining Prego's voice, building a content calendar at cadence, and producing campaign photography and video that finally matched the quality of the product. Paid media was planned and bought under our direction with weekly optimisation cycles tied directly to commercial KPIs.
Tell us your commercial challenge. We'll tell you honestly if and how we can move it.
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